If there's a Japanese style made for barefaced girls, mori girl is it. Softer synthetic colors are best, such as light pink, or natural colors, such as forest green. Obviously, natural hair colors are the most common in a style based around nature, but dyed hair colors can be seen too. If there's any rule about hairstyles in mori, it's to keep it carefree and natural, and if it ends up a little messy, all the better.
Short pixie cuts are quite popular for mori girls outside of Japan, to hint at a sort of forest faerie look, and also saw a small surge in popularity in Japan for a time.
Braids are very common, again, typically loose and a bit messy looking. Hairstyles in mori girl are typically long, loose and flowing, but can also be shorter and vary widely. Every outfit lands somewhere different along the spectrum, so how far it tips from one side to the other all depends on the wearer's own preferences for their wardrobe. Mori is an interesting balance of ruggedness and delicacy: worn leather mixed with finely crocheted lace. However, patterns can be used in mori kei, such as natural floral patterns, patchwork, and polka dots. Therefore, bright colors such as neons, and loud patterns like animal prints or bold stripes and other similar patterns, are discouraged. Regardless of what color scheme is chosen, it is important for the colors to look natural - the colors are meant to reflect the forest itself. Earthy greens, rose pink, and rich browns are the most common accent colors, but other colors reminiscent of other things found in nature, such as floral colors, or blues, can also be used. Outfits usually use beige as a base, but brown or tan based coords are also popular. Earth tones are a mori girl's best friend. The style contains mostly neutral shades, such as offwhite, beiges and browns. Natural materials like cotton, linen, leather and wool reign supreme, although other materials are also sometimes utilized. Mori girl, self-described as 'forest girls', is a style reminiscent of a forest lifestyle - loose, light and airy clothing, layered with warm, bulky sweaters and scarves and tough boots for navigating the wilderness. There are still brands catering to mori even though the design has changed to suit the present. The heyday of the fashion might have passed, but since there are still is a certain number of enthusiasts, the genre of mori itself has not disappeared. However, magazines and brands declined with the end of its popularity.Īs of 2019, the mixi post about the origin of mori has been deleted, along with the original group, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. The “Mori Girl” community reached 35,000 people in 2009, and it caused a big boom that lead to the creation of multiple mori magazines and brands. The name was chosen by its admin, Choco, after a friend commented on one of her outfits saying, "You look like you are from the forest."
In 2006, a community called "Mori Girl" was created on the Japanese social network mixi. "森" (mori) meaning forest, and "ガール" (girl) meaning girl. The name "mori girl" or "森ガール" translates roughly to "forest girl".
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